3 Keys to a Profitable Web Site

Have you visited Amazon.com or Comcast.com lately? What was the first thing that came to mind when you arrived. Most likely, it was something like: “Terrific, now that I’m here, lets get to what I need.”

Next, try to recall a web site that you came across that was “less effective.” Maybe it was clearly done on the cheap, looked like about a hundred other second-rate sites, or just seemed to be thrown together by an amateur. I suspect that what came to mind when you saw that web site wasn’t “what can you sell me?”, but rather “is this a real company?”

Trust is the key to having an effective web site on the Internet. This is particularly critical for authors or speakers whose products and services are, for all intents and purposes, themselves. If a caller to your site doubts your integrity, most likely they will exit your site and will never return. I would like to point out a few of the essential ingredients to forging that belief and developing an effective web site.

Number one is to make sure that your web site clearly identifies you as a real person. Visitors to your web site must know from the first moment they arrive how you stand out from all the others out there. There are numerous ways to achieve that goal. You should make sure your text is well written and speaks to your visitor, and you can get unusual graphics to enhance that message. The core component is to never lose site of how you want to present yourself to your visitors.

Second, your web site must immediately show people that you have a proven track record in your industry. One way to achieve this is through the strategic use of effective copy writing and testimonials. Don’t hide your victories deep in your website, make sure they are well displayed on every page for your site visitors to view.

Lastly, you must convey through your web site that you can resolve your customer’s troubles. Site visitors have plenty to do and would be thrilled if you could offer them a solution to their problem and they could stop hunting for one. Your effective, believable website is your advertisement to make that happen.

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