By far the most vital component to an effective web page or article is a compelling headline. The reason for this of course is that it is the first thing your visitors will see when they hit your page. What follows are some ideas to help you make your headline into a powerful one:
1) Way before you sit down to write your headline, contemplate for an instance on what you want to accomplish with your article or web page. Are you selling something on it or are you just sharing great information you feel your readers will enjoy?
2) Find out what problems of the customer the product or article will solve. Customers want to know how their problem will get solved rather than wanting to know what product XYZ does.
3) After you have figured out the two steps I just listed you need to write four or five good headlines that takes them into consideration. Then single out the one you think your prospects would be more apt to have an interest in reading. For example, instead of “Introducing New Spam Software…”, write a headline like “Free Up Over Two Hours Of Your Time Every Week With Our New Spam Software” instead.
4) Address the user directly (by using the word ‘You’) in your article or sales letter so that it can better connect with the user.
5) Always include words that inject emotion into what you are writing. To do this try to step into your readers shoes for a moment and empathize with them. For instance you could try a headline like “Are you sick of all the bogus make money quick scams you see online?”. Your site visitors who have been scammed in the past would undoubtedly find that headline appealing.
Matt LaClear is an Internet marketing enthusiast who absolutely loves sharing his knowledge with others. He also works full time as a copywriter for a Michigan SEO company where he specializes in teaching business owners the advantage of Internet advertising.
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